Institution:
This will be the production company, the distributing company and the picture studio. The major ones are
-20th Century Fox
-Paramount Pictures
-Dreamworks
-Son Pictures/Columbia Tristar
-Warner Bros.
Ideology:
Auidence:
the auidence i will be aiming my film trailer at will be an older age bracket so my filme will have a classification of 15/18. it will also be an action film with comic violence and narrative so it will also be aimed at people who enjoy the more dramatised violence and action based films such as sin city and the dark knight.
Representation:
Conventions expected to be found in Film Trailers:
Production company logos
These are always found at the start of every trailer so you can associate the following film with the company as it may have a good reputation for making films which would entice you into seeing it. There can be a distributor logo too and occasionally a green screen with a age warning of the following trailer.
Voice over
In most film trailers there is a voice-over narrating the plot of the film but without going into too much detail to give the film away. The voice is usually a male's voice and is quite husky and low.
Non-digetic music
The music that is played in the film trailer doesn't necessarily appear in the film and is used to make the film trailer more dramatic and memorable.
Names, captions, release and title
In trailers, the protagonists real name will appear in the trailer so you can recognise the actor if you favour him or know he/she is a good actor. There also sometimes quotes from important magazines and critics rating the film which will advertise it more. And also there is a release date which is usually at the very end after the main title of the film.
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