History of Chosen media

The first trailer was shown in 1912 at Rye Beach, New York, which was an amusement zone like Coney Island, Paramount trailer division head Lou Harris told the Los Angeles Times in 1966. "One of the concessions hung up a white sheet and showed the serial The Adventures of Kathlyn. At the end of the reel Kathlyn was thrown in the lion's den. After this 'trailed' a piece of film asking Does she escape the lion's pit? See next week's thrilling chapter!"

Another one of the first trailers shown was for a musical called “the pleasure seekers” in 1913 which was shown in a US movie theatre in November of that year, created by Nils Granlund. He also created the first trailer for a motion picture featuring Charlie Chaplin in 1914. However the great train robbery in 1903 took the end of the film, which consisted of a cowboy shooting towards the camera and used this as a trailer to advertise the film in cinemas, however this was never meant to be a trailer and was always a scene of the film.

In 1916 paramount became the first studio to officially release trailers and set up a division in 1919 that was assembling previews for all of their upcoming films.

Trailers up until the 1950’s were created by the NSS, national screen service and consisted of various key scenes from the film being advertised.
Early 1960’s montage and quick fast paced editing became popular due to ‘new Hollywood’ and techniques that were becoming a lot more popular.